Read all about us - Fitty London

We're Fitty London and we think you're pretty sexy too

  To perform at your best – physically and mentally – we believe you need to match a nutritious diet with serious sweat sessions. And we exist to help you do just that. 

We're the original health and fitness box that lets you discover the hottest nutritional foods and workout products – from protein powders and superfoods to resistance bands and muscle rubs (check out our past boxes here). Find your new favourites. Devour them. Train with them. And discover how incredible your body is designed to feel.

Inside our signature boxes, you can expect the big brands that grace the health shop shelves, down to the just-launched start-ups you haven’t heard of – yet. All delivered to your doorstep. And the best part: it’s a complete surprise until you open it. Uh-huh, it’s like your birthday every month. 

And that’s not all. We bring you the lowdown on the fitness scene on our blog. From reviews of the latest healthy eateries and boutiques on the block, to interviews, recipes – and more. 


The woman behind the brand

Laura Fullerton is our founder and director. She loves all things fitness – from weighlifting to gymnastics and HIIT to reformer – and is fascinated by the impact different foods have on our bodies.

 She believes that food is the most powerful form of medicine, and each bite feeds or fights disease. And yes, her love for nutrition means she’s cried with happiness in WholeFoods, and regularly spends too much time reading papers on the link between nutrition and performance.

Our story started when Laura wanted to put together a fitness food style hamper for a friend’s birthday, but realised it didn’t exist. Wishing there was an exciting, easy, and cost-effective way for people to discover new products, she decided to create it. And that’s how Fitty was born. You can read more about the inspiration behind our brand here.