Evening Standard name us "The Glossybox of the fitness world"
"There's now a subscription box for gym bunnies"
We're OVER THE MOON with this brilliant article from our friends over at The Evening Standard. Here's what they had to say about little old us:
Not sure where to start with superfoods and protein powders? A new delivery service could help you to sort the wheat from the chaff
Gym buffs have something to look forward to in the post too, as someone has launched a fitness subscription package for people who love nothing more than burning a few hundred calories on the treadmill.
Dubbed ‘Fitty London’, the monthly delivery box packages and posts full-sized samples of the latest health foods as well as portable gym equipment like resistance bands and skipping ropes.
The idea behind the new venture is to give people an affordable way to find the best products to fuel their workout, like protein powders to superfoods, without having to pay an arm and a leg in the process.
Acting sort of like the Glossybox of the fitness world, each box contains a mixture of much-loved brands as well as up-and-coming startups and under the radar discoveries.
The idea was started by Laura Fullerton, who says she saw a gap in the market and decided to combine her love of nutrition with her love of receiving parcels in the post to create something unique for the fitness world.
She says her mission is to “help people discover how good their bodies are supposed to feel, and perform at their best – mentally and physically.”
As well as products to help you to improve your fitness game, the brand also shares a monthly lowdown on the London fitness scene – from healthy recipes to the newest gyms on the block.
More time on the treadmill and less time scratching your head in the supplements aisle? Sounds like a good idea to us.
